Modeling user data
Inclusive research based on marketing or user experience can advise better product and service outcomes. Below is a simple, foundational model intended to establish collaboration and evolve understanding across an organization.
For consideration
This model is product and service-oriented. The intention is to deliver the best possible outcome to the most extensive audience.
Edge cases are fundamental; however, they likely require unique ethnographic considerations and processes. This model expands on how foundational alignment can generally serve diverse markets ahead of explicitly narrow accommodations.
Suggested approach
These factors are intended to be collected over time through multiple touchpoints and are not to be considered a laundry list for a single research interaction.
These factors include:
- Human factors
- Technological factors
- Sociological factors
Human factors are anything related to the 5-senses that may facilitate or limit access to the product or service and cognitive considerations.
Technological factors include any technology that may facilitate or limit access to the product or service.
Sociological factors relate to personal variables, backgrounds, and lived experience that primarily impacts how we communicate and support people.