Table of contents
Introduction
Module 1
The benefits of inclusive design
Module 2
Cross-organization customer modelling
Module 3
Market and user research considerations
Module 4
Our writing guidelines
- Introduction
- 1. Be hopeful in our writing
- 2. Be universally aspirational when describing goal-setting
- 3. Define crisis-help services and provide continuous access to the Total Mental Health platform
- 4. Acknowledge the mental health complexities of clients
- 5. Use trauma-informed language that helps end mental health stigma
- 6. General guidelines for inclusive content writing
- 1. Avoid labelling someone else’s identity as a negative
- 2. Double-check that the vernacular is not outdated
- 3. Try to use universally inclusive language
- 4. Be careful of localized or culturally-specific idioms or expressions
- Writing inclusively summary
- 7. Show examples of techniques to increase understanding
- 8. Avoid calling out people’s existing coping behaviours
- 9. Embrace secular and cultural backgrounds
- 10. Provide additional resources and give credit so people may learn more independently
- 11. Test with people—we don’t have all the answers
- 12. Review copy to confirm that examples and tone are positive
- Summary
Module 5
Accessibility practices
- Introduction
- Effective communication and documentation
- Documentation resources
- Content
- 1. Tell your story with text
- 2. Write for your audience
- 3. Structure your content
- 4. Describe images
- 5. Make audio and video more accessible
- 6. Clearly identify links
- 7. Communicate with your users
- 8. Create inclusive content
- 9. Reference our writing guide
- 10. Ask for help
- Engaging our audience during content development
- Design
- Making informed design choices across product
- 1. Design Fundamentals
- 2. Typography
- 3. Digital media
- 4. Tools
- Code
- Key code considerations
- 1. Page structure
- 2. Landmarks and sections
- 3. Using headings effectively
- 4. Image and media considerations
- 5. Keyboard navigation
- 6. Testing
Module 6
Sales, marketing, and client communications
- Introduction
- Framing product and service through an inclusive lens
- Inclusive design as a solution
- Marketing considerations
- 1. Understand intersectionality is a key focus of meeting the needs of diverse groups
- 2. Promote inclusion over personalization
- 3. Use our writing guidelines
- 4. Stay on top of the maturing inclusive design practice that is evolving product and service outcomes service outcomes
- Representing inclusive design in RFPs and sales pitches
- 1. Highlight intersectionality as a key focus of meeting the needs of diverse groups
- 2. Promote inclusion over personalization
- 3. Highlight DEIB more prominently in case studies and other questions not related to DEIB
- 4. Stay on top of the maturing inclusive design practice that is evolving product and service outcomes service outcomes
- Additional considerations
- Consideration details